I’ve written, edited, and produced hundreds of pieces of content over my 8+ years as a content marketer. Here are a few examples:
This was a piece I wrote while at Silverback Strategies, a performance marketing agency, and the goal was to build a bridge between content and SEO and explain how those best practices balance each other and work together.
I designed this infographic to accompany an ebook I wrote for lead gen purposes, but the goal of this particular blog post was link-building and sharing. It received almost 1,000 shares in a short period of time and was linked to from the HubSpot blog, Social Media Today, Buzzfeed, and Refinery29.
This piece served many purposes. It promoted an ebook I had written to generate admissions professional leads. It jumped on a hot new topic before anyone else to start capturing search traffic around that topic. Finally, it inspired 426 social shares through the use of imagery and bite-sized quotes and callouts incorporated throughout the piece.
Finally, I wrote this piece to accompany a Pinterest campaign we were running. We had embedded pins promoting our holiday giveaway throughout nine different pin boards with ideas for coworker gift-giving. We embedded the Pinterest boards and cross-promoted the campaign on other social platforms, ultimately exceeding our goal and increasing awareness of our Pinterest presence (which drove an impressive percentage of blog traffic).