About Me

Writer. Strategist. Meme Enthusiast.

This page is a bit of a misnomer because, let’s face it, it’s not all about me.

Bad news. It’s not all about you, either. 

Great marketing is about your customers. I help companies listen and understand, create connections, and offer value that is packaged specifically for their target audience. I’ve been marketing to marketers for most of my career, which means I’m obsessed with things like algorithm updates, new content formats, competing frameworks, etc.

Think I’m the right person to tell your customers’ stories? Let’s talk. 

Writing Samples

I’ve written, edited, and produced hundreds of pieces of content over my 8+ years as a content marketer. Here are a few examples:

 

How to Write SEO Headlines That Both People and Bots Will Love

This was a piece I wrote while at Silverback Strategies, a performance marketing agency, and the goal was to build a bridge between content and SEO and explain how those best practices balance each other and work together.

2017 Social Media Demographics: What You Need to Know [Infographic]

I designed this infographic to accompany an ebook I wrote for lead gen purposes, but the goal of this particular blog post was link-building and sharing. It received almost 1,000 shares in a short period of time and was linked to from the HubSpot blog, Social Media Today, Buzzfeed, and Refinery29.

 

7 Things Admissions Needs to Know About Generation Z

This piece served many purposes. It promoted an ebook I had written to generate admissions professional leads. It jumped on a hot new topic before anyone else to start capturing search traffic around that topic. Finally, it inspired 426 social shares through the use of imagery and bite-sized quotes and callouts incorporated throughout the piece.

 

What to Buy Everyone at the Office: An Essential Holiday Gift-Giving Guide 

Finally, I wrote this piece to accompany a Pinterest campaign we were running. We had embedded pins promoting our holiday giveaway throughout nine different pin boards with ideas for coworker gift-giving. We embedded the Pinterest boards and cross-promoted the campaign on other social platforms, ultimately exceeding our goal and increasing awareness of our Pinterest presence (which drove an impressive percentage of blog traffic).